target marketing

Target Marketing

Start Free Trial
target marketing

Data-Driven Marketing

Start Free Trial
target marketing

Digital Marketing

Start Free Trial
Prelens Analytics

Our core business is to enable target marketing in the retail sector. With our mobile application, Jinny, we send personalized promotions to shoppers and reward them with cashback when they submit their receipts. By analysing the massive purchase data, we learn about individual customer’s preferences and needs to help retailers push their products to the right customers.

Our Solutions

target marketing

Target marketing is our competitive advantage. We learn the shopping habits of customers through Jinny, our mobile application, to help retailers deliver their promotions to the right target audience, boosting their conversion rate and actual sales.

target marketing

Customers can conveniently store their memberships and vouchers digitally on our mobile application, Jinny, thereby increasing the effectiveness of your loyalty program. Retailers using personal data (e.g. NRIC or phone numbers) as membership identifier can also easily change to unique identifiers to comply with the Personal Data Protection Act (PDPA).

Value Proposition

target marketing

Customer Acquisition

Equipped with the knowledge of shoppers’ preferences, we are able to match relevant promotions to potential customers from our user base, and push relevant promotions to them. This form of target marketing will translate to new sales for our clients.

Customer Retention

By analyzing shoppers’ purchasing behavior, we can identify timely replacement and cross-selling opportunities, helping retailers to retain and maximize the lifetime value of their existing customers.

target marketing
target marketing

Pay by Performance

At Prelens, we believe that the best metric for performance is actual sales. Thus, we will only charge when we bring paying customers to retailers. This ensures our goals are perfectly aligned, and our clients have zero risk.