Our core business is to enable target marketing in the retail sector. With our mobile application, Jinny, we send personalized promotions to shoppers and reward them with cashback when they submit their receipts. By analysing the massive purchase data, we learn about individual customer’s preferences and needs to help retailers push their products to the right customers.
Customers can conveniently store their memberships and vouchers digitally on our mobile application, Jinny, thereby increasing the effectiveness of your loyalty program. Retailers using personal data (e.g. NRIC or phone numbers) as membership identifier can also easily change to unique identifiers to comply with the Personal Data Protection Act (PDPA).
Equipped with the knowledge of shoppers’ preferences, we are able to match relevant promotions to potential customers from our user base, and push relevant promotions to them. This form of target marketing will translate to new sales for our clients.
By analyzing shoppers’ purchasing behavior, we can identify timely replacement and cross-selling opportunities, helping retailers to retain and maximize the lifetime value of their existing customers.
Pay by Performance
At Prelens, we believe that the best metric for performance is actual sales. Thus, we will only charge when we bring paying customers to retailers. This ensures our goals are perfectly aligned, and our clients have zero risk.